The Creative Economy Framework

Our holistic model links cultural, social and economic outcomes resulting in greater sustainability.

Creative Economy has developed a unique framework that achieves a strategic shift from operating in a narrow economic model to operating in a holistic model. A holistic model links cultural, social and economic outcomes resulting in greater sustainability.

Strategic plans are typically based on generic business models and lack consideration for sustainability. Creative Economy’s philosophy is that culture is essential and primary to sustainability. We recognise the value of culture to realise economic value.

The Creative Economy Framework identifies the specific purpose and unique set of cultural values of an organisation. These are then combined with entrepreneurial, long term strategy for positive impact. This has proven to create greater economic value through the linking of cultural, social and economic outcomes.

Want to see examples of how we apply our Framework?